Josh Belzman

Content. Social. Strategy.

2063554447

Experience

ZENITH MEDIA / ASSOCIATE DIRECTOR OF ANALYTICS / 3.21 - Present

  • Lead analysis and reporting on industry-leading pharmaceutical client’s $10M+ digital media campaigns.

  • Build and present client-facing analysis, BI dashboards, ad hoc projects.

  • PM media tools tailoring real-time data for media strategists, buyers and analysts.

 

COURIER NEWSROOM / SENIOR DATA ANALYTICS MANAGER / 3.20 - 2.21

  • Built an analytic tech stack connecting web, email, social and marketing data through platform APIs, Google Cloud, Big Query, Data Studio and other tools.

  • Helped Courier beat its hit growth target, providing critical paid media optimization data.

  • Built Slackbots and other tools improving creator workflows and expanding datasets.

 
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CNN / DIGITAL ANALYTICS CONSULTANT / REMOTE CONTRACT / 8.19-3.20 

  • Created DOMO dashboards to make data actionable for editorial and business teams.

  • QA tested 500+ dashboards to ensure consistency and usability of key data. 

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FRED HUTCH CANCER RESEARCH CENTER / SOCIAL MEDIA MANAGER / 8.17-6.19

  • Led social media strategy and measurement, collaborating with comms, marketing, philanthropy and science divisions to create targeted messages and build awareness.

  • Built a real-time reputation monitoring system informing public relations and marketing.

  • Increased video views by 80%, used A/B testing and surveys to boost engagement 30% on high-value prospecting content.

  • Trained researchers on best practices for using social media to amplify results, recruit clinical trial participants, engage with peers and patient communities, etc.

  • Helped craft executive communications including director’s LinkedIn Influencer content.

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SEATTLE MAYOR’S OFFICE / DIGITAL ENGAGEMENT DIRECTOR / 9.16-8.17

  • Produced the Mayor’s web and social media content, videos, scripts and infographics.

  • Grew social media audience by 130% and engagement by 5X organically.

  • Informed messaging strategy and led social media training program for City staff.

  • Increased social engagement by 10X on Facebook and 3X on Twitter through use of video and other optimization. 

  • Produced social videos, livestreams, blog posts, infographics and other content, including a Facebook Live broadcast that reached 1.2M users and gained 380K views.

  • Streamlined content creation and distribution workflow across social and web properties.

  • Provided guidance and training on social amplification strategy to other City departments.

 

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NBC NEWS DIGITAL / SOCIAL MEDIA DATA MANAGER / 6.12-7.16

  • Developed data analysis and optimization strategies for growing NBC News, TODAY and MSNBC audiences and traffic.

  • Armed editorial, marketing and sales with social media tools and strategies to increase revenue and brand loyalty.

  • Managed NBC News’ launch partnership with Facebook on instant articles, working with developers, designers and business leaders on a rollout resulting in improved UX, positive press and informing adoption by additional NBC Universal brands.

  • Evaluated, onboarded and supported third-party social data and social publishing tools used by hundreds of employees.

                                                                                                               

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MSNBC Interactive

Social Media Manager (2011-2012)

  • Developed social channels, best practices and integrated social media into news coverage and other digital initiatives.

  • Trained editorial staff on use of social media to discover news, engage with audiences and distribute content

  • Oversaw social channels created to engage with audiences as part of msnbc.com's award winning Elkhart Project.

  • Managed the transfer and rebranding of large social accounts when NBC News acquired msnbc.com.

Systems Editor (2008-2011)

  • Drove collaboration between editorial and technology to develop tools and processes that streamlined production workflow.

  • Curated content feeds used to power news and lifestyle apps and third-party syndication partnerships.

  • Received company award for developing a content calendar that improved coordination between sales and editorial.

 Homepage Producer, Editor & Writer (2004-2008)

  • Produced the homepage, edited news coverage and wrote enterprise stories for leading news site msnbc.com.

  • Developed templates and editorial processes used during major event coverage from Hurricane Katrina to Election Day.

 

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Seattle City Council / LEGISLATIVE ASSISTANT / 2002-2004

  • Drafted constituent correspondence, press releases, resolutions, legislation and budget proposals.

  • Designed and produced websites and newsletters, and organized panels and community outreach activities.

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The World Newspaper / GENERAL ASSIGNMENT REPORTER / 2000-2001

  • Covered crime, courts, Coast Guard, veterans affairs and enterprise subjects at a daily paper with a circulation of 20,000.

  • Won Pulitzer Inc. Community Journalism award for a two-part series on gun laws and ownership.

EDUCATION

University of Washington – Seattle, WA  

Bachelor’s Degrees in Journalism & English with Honors

Microsoft Project Management Training

Tools of the trade

Publishing & Distribution: Drupal, WordPress, custom CMSes and blogging platforms; Hootsuite, Sprinklr, Spredfast, Adobe Social, etc.

Analytics & Data Viz: MS Excel, Adobe Analytics/Omniture, Google Analytics, Chartbeat, Tableau, DOMO

Social Media Curation & Analytics: Facebook Insights, Twitter Analytics, YouTube Analytics, Simply Measured, Social Bakers, CrowdTangle, NewsWhip, DataMinr, SocialFlow, Agora Plus, etc.

Design & Production: Photoshop, Adobe Spark, Venngage,  PowerPoint, Prezi

Programming: Proficient with HTML, RSS, CSS, SQL, APIs, Agile project management principles, etc.

Productivity & Project Management: Microsoft Office, Basecamp, SharePoint, Slack, GitHub, Jira, TFS, Asana, Trello

Email Marketing: WhatCounts, ExactTarget, MailChimp