Analytics &
AI Enablement
Leader.
Welcome! Since you're curious .... I build measurement solutions — frameworks, dashboards, AI-enabled workflows - for large-scale media programs — and the teams that run them. Since getting my start in journalism, on through work in ad agencies, I've been focused on driving insight and shipping tools that empower people to make decisions.
I'm currently looking for a new opportunity to bring my skills, experience, humor, adorable cats and dog to a team seeking measurement and business intelligence solutions that scale and endure. Let's build something exciting together!
- Publicis Media - Eli Lilly & Dick’s Sporting Goods
- MSNBC
- NBC News
- CNN
- Seattle Mayor’s Office
- Fred Hutch Cancer Research Center
- Courier Newsroom
About · 01
Solutions that scale.
AI as a force multiplier - not a gimmick.
As a Director of Analytics at Publicis Media, I owned client-facing reporting and measurement strategy for Dick’s Sporting Goods’ $300M+ media program — overseeing reporting, data requirements, insight delivery while leading a four-person team and a roadmap.
I've honed the art and science of data-infused storytelling and project management at MSNBC, NBC News, CNN, Fred Hutch, the City of Seattle, Courier Newsroom, and agency work on behalf of Eli Lilly. The throughline: turning noisy data into information people can actually use, and treating automation and AI as part of how the team grows and does their best work — not as a replacement for judgement, and not as a shiny object.
I started in journalism. I still think in headlines that land and impact that sticks. Sure, the data changes, but the mission remains: provide clarity amid chaos.
Selected Work · 02
Things I’ve shipped.
01 2024 — Present · Director of Analytics · Publicis Media
Dick's Sporting Goods
Client-facing Tableau reporting product with real-time performance data supporting optimizations for a $300M+ media program — discovery, requirements, engineering partnership, and roadmap.
- Tableau
- Redshift
- Ad Platform APIs
- Taxonomy
02 2022 — 2024 · Associate Director of Analytics · Zenith / Publicis Alchemy
Eli Lilly & Co.
Power BI reporting hub covering 8 pharmaceutical brands. Triangulated IQVIA Rx outcomes, MMM, and leading digital indicators into clear go/stop/monitor views.
- Power BI
- DAX
- Redshift
- IQVIA
- Power Query
03 2020 — 2022 · Senior Analytics Manager
Courier Newsroom
Designed, built, and flew the plane. Launched an end-to-end newsroom analytics product on Google Cloud Platform with virtually no budget.
- Looker / Data Studio
- BigQuery
- GCP
- SQL
- WordPress API
04 2025 — 2026 · Product Designer & Developer
Data Masking Tool
Designed and built a local desktop app that lets analysts safely share sensitive data with AI tools — masking identifiers before they leave the machine, adding just enough context for AI-assisted analysis, and restoring original values for authorized recipients.
- Python
- Claude
- HMAC-SHA256
- Tkinter
- pandas
Stack · 03
What I work in.
Enough fluency in each layer to speak the language of engineering and evolve the work — not just consume it.
- Dashboards & BI
- Power BI · Tableau · Looker / Data Studio · DOMO · DAX
- Data & SQL
- BigQuery · Redshift · Snowflake · SQL · Python · Databricks
- AI Enablement
- Claude · OpenAI · Copilot · Gemini · Agentic workflow design
- Product & Delivery
- Discovery · Requirements · MVP scoping · Agile · Jira · Confluence
- Measurement
- Platform & custom KPIs · Web Analytics (Google Analytics, Adobe Analytics, Parse.ly), DSPs (DCM, DV360, SA360, Yahoo, Trade Desk) · HCP & Audience (IQVIA, Veeva, LiveRamp) · Social Platforms (Meta, Snapchat, TikTok, Pinterest) · ETL (Supermetrics, Funnel.io, FiveTran, Make) · CRM (Mailchimp, Salesforce) · Brand Safety (IAS / DoubleVerify) · Brand Lift (DISQO, Kantar, Attain, Foursquare) · A/B and Incrementality Testing
“In the ever-evolving world of media and technology, Josh is a rare talent. He appreciates the often messy art of storytelling while embracing the science of data-driven decision-making. Above all, it’s Josh’s great attitude that made him a real asset on some of our most complex challenges.”
What’s next
Open to senior analytics
& AI enablement roles.
Full-time, contract, or advisory. On-site or hybrid in Savannah, remote across the U.S.