Portfolio
Selected work.
Select works from the last six years demonstrating my ability to ship measurement products end-to-end — stakeholder discovery, technical requirements, delivery, adoption and evolution.
01 2024 — Present · Director of Analytics · Publicis Media
Dick's Sporting Goods
Client-facing Tableau reporting product with real-time performance data supporting optimizations for a $300M+ media program — discovery, requirements, engineering partnership, and roadmap.
- Tableau
- Redshift
- Ad Platform APIs
- Taxonomy
02 2022 — 2024 · Associate Director of Analytics · Zenith / Publicis Alchemy
Eli Lilly & Co.
Power BI reporting hub covering 8 pharmaceutical brands. Triangulated IQVIA Rx outcomes, MMM, and leading digital indicators into clear go/stop/monitor views.
- Power BI
- DAX
- Redshift
- IQVIA
- Power Query
03 2020 — 2022 · Senior Analytics Manager
Courier Newsroom
Designed, built, and flew the plane. Launched an end-to-end newsroom analytics product on Google Cloud Platform with virtually no budget.
- Looker / Data Studio
- BigQuery
- GCP
- SQL
- WordPress API
04 2025 — 2026 · Product Designer & Developer
Data Masking Tool
Designed and built a local desktop app that lets analysts safely share sensitive data with AI tools — masking identifiers before they leave the machine, adding just enough context for AI-assisted analysis, and restoring original values for authorized recipients.
- Python
- Claude
- HMAC-SHA256
- Tkinter
- pandas