- Location
- Savannah, GA
- Phone
- 206.355.4447
01 Summary
Measurement leader who ships and scales. 15+ years owning delivery on
dashboards, reporting frameworks, content strategy systems, and decision
platforms. Able to translate messy specs into crisp requirements, MVPs,
and tools that actually get used to answer business questions. Adept at
turning AI tools into a force multiplier without sacrificing quality,
data privacy, or human insight.
02 Core Competencies
- Discovery & Insights
- MVP Scoping & Delivery
- Engineering Partnership & Spec Writing
- Stakeholder Collaboration & Action
- AI-Native Workflows (LLMs, Copilots)
- Roadmap Definition & Prioritization
- Cross-Functional Facilitation
- Success Metrics & Post-Launch Iteration
- Coaching & Mentoring
- Data-Driven Decision Making
03 Experience
- Own client-facing Tableau reporting hub end-to-end for a $300M+ media program — discovery with strategy, investment, and client stakeholders; requirements writing; engineering partnership; roadmap of feature requests, fixes, and capability expansion.
- Designed tiered reporting framework (pacing, pulse, wrap) with defined scope, SLAs, and quality bars — operationalizing data storytelling at scale.
- Translate fragmented data (ad servers, CRM, social listening, IAS / DoubleVerify / DISQO, MMM, lagging outcomes) into a unified insight engine.
- Lead a four-person team using Agile workflows — sprint planning, requirements tickets, clear ownership lanes, cross-functional facilitation.
- Use AI tools as a force multiplier — added 1–2 FTE worth of analytic and data-engineering capacity using LLMs and agents for ETL, spec drafting, requirements synthesis, taxonomy fixes, and prototyping. Serve on multiple agency AI task forces.
- Shipped Power BI dashboards covering 8 pharmaceutical brands — owned discovery with brand teams, defined scope, wrote requirements, leveraged DAX, ran UAT cycles, and managed the post-launch backlog.
- Built decision frameworks. Triangulated IQVIA Rx outcomes, MMM results, and leading digital media indicators into clear go/stop/monitor views — answering “so what?” and “what next?”
- Ran enablement and adoption programs to make sure the product got used the way it was designed.
- Introduced AI-assisted workflows — compressed manual reporting cycles and reallocated team capacity toward higher-value work.
Senior Analytics Manager
Courier Newsroom
Mar 2020 — Feb 2022
- Designed, built, flew the plane. Launched an end-to-end newsroom analytics product on GCP with virtually no budget — Looker dashboards tied to BigQuery, WordPress, Sprout Social, Mailchimp, and voter file data.
- Beat audience growth goals by tying content engagement directly to audience strategy.
Digital Analytics Consultant
CNN
Aug 2019 — Mar 2020
- Shipped DOMO dashboards for editorial and business teams. Standardized 500+ visualizations to drive consistency and adoption.
- Digital engagement and social media lead — content creation and strategy, measurement, vendor integrations, audience engagement.
- Guided editorial systems, content syndication tools, and early mobile/social distribution platforms on the #1 internet news site.
- Produced msnbc.com homepage, wrote and edited features, coordinated breaking news coverage, developed social media strategy and franchise plan.
04 Tools & Skills
- Product & Delivery
- Discovery & customer interviews, requirements writing, MVP scoping, roadmap planning, Agile / sprint workflows, success metrics & post-launch iteration
- PM & Collaboration
- Jira, Confluence, Airtable, Slack, Notion, Figma, Miro, FigJam
- AI & Automation
- Claude, OpenAI, Copilot, Gemini — daily use for drafting specs, customer research synthesis, prototyping, automating repetitive work; agentic workflow design
- Data & Technical
- SQL, Python (working level), Power BI, Tableau, Looker, DAX, BigQuery, Redshift, Snowflake
05 Education & Certifications
- B.A., Journalism and English — University of Washington
- Microsoft Project Management Certification
- Certifications in AI Integration and Media Analytics