ANaLYTICS / Thought Leadership
CROSS-PLATFORM Analytics
I help editorial and business stakeholders understand social media trends, measure impact and maximize results. I’ve brought together Web, Social, Email and demographic data to build dynamic custom dashboards using Google Cloud, DOMO, Tableau and have informed analytics products at Facebook and Twitter while developing new methodologies for measuring social impact.
A dashboard that presents everything from everywhere your content team cares about that I built at negligible cost on Google Cloud.
Custom designed social data ingest process plan developed at Courier Newsroom.
Bringing together social data at NBCNEWS.com
Social Content Optimization
This piece for Sprout Social details how analysis and a/b testing of research grant coverage produced by Fred Hutchinson Cancer Research Center led to a 30% lift in engagement.
